There are three shopping cart options for this starter kit. The only difference between options is the type of labels you get initially:
Option 1: Direct Thermal Paper Labels -- choose this option if your products have short shelf lives (a few days or weeks at most) and the labels need to be economical but not the best looking. These labels are best for baked goods and other fresh products. These labels are the least expensive (around 4.2 cents each for 4x6) because they do not need ink or ribbons. They are not for long-term labels because they are heat- and light-sensitive and so get dull over time. They are paper and do not stand up to moisture and wear. This option includes one case of Zebra 4x6 labels, part #10010049, with 6 rolls of 475 labels/roll.
Option 2: Thermal Transfer Paper Labels and ribbons -- choose this option for long-life labels that do not get dull. These are paper and do not stand up to moisture and wear. These bright glossy paper labels require pigment ribbons. This option includes one case of Zebra 4x6 labels, part #82868, with 4 rolls of 420 labels/roll, and one case of Zebra 4.3" wide Wax/Resin ribbons, with 12 rolls, 244 inches/roll, part #03200GS11007.
Option 3: Thermal Transfer Plastic Labels -- choose this option for durable labels that stand up to moisture, freezing and wear and do not dull. This option includes one case of Zebra 4x6 labels, part #18926, with 4 rolls of 390 labels/roll, and one case of Zebra 4.3" wide Wax/Resin ribbons, with 12 rolls, 244 inches/roll, part #03200GS11007.