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Restaurant Promotion & Publicity for Just a Few Dollars a Day

Part of the new GUIDE TO series from the editors of the Food Service Professional Magazine, this is one the best and most comprehensive books for serious food service operations available today. This step-by-step guide is easy to read and understand, with the information "boiled down" to its essence. Filled to the brim with up-to-date and pertinent information, this book cover all the bases, providing clear explanation and helpful, specific information.

• Learn how to get free publicity for your restaurant.
• Maximize your restaurants' exposure and win new customers.
• Real-life examples and advice from the experts.

Table of Contents

1. The Power of the Press
   • Holiday Headlines to Heighten Your Success
   • Seven Secrets to Marketing to the Mind-Set of the Media
   • Cashing In on Community Contributions
   • Prize Packages Worthy of the Press
   • Finding, Courting and Playing the Press
   • Two Ways to Make Sure the Media Bias Is on Your Side
   • Season Finale Showcase
   • Inviting the Press to Be a Part of Your Publicity
   • In-House Promos
   • Professionalizing Your Publicity with Striking Logos
2. Promotional Basics Your Business Can't Live Without
   • Promotional Staples
   • Cultivating Camaraderie with a "Cocktail Hour" Campaign
   • Meeting Their Question with an Answer
   • Building Your Business with Balloons
   • Driving `Em Back Again and Again
   • Have Hotels Promote Your Restaurant
   • Going After Groups
   • Music Makes the World Go Round
   • Daily Specials that Sparkle with Delight
   • Catering to Kids
   • Fascination with Freebies
   • Business Card Brouhaha
   • Paperwork Packages to Promote Your Restaurant
   • Cross-Promotional Possibilities
   • Turn Your Restaurant into Tourist Central
   • Promoting Your Place of Business Online
   • Marketing Mechanics That Work!
3. Daring Publicity Stunts to Jump-Start Your Business
   • How Daring?
   • Declare War on Your Competitors
   • Wacky, Off-the-Wall Promos
   • Hold a Kissing Contest
   • Eat Like a Cow - Don't Look Like One Promo
   • Radical Reader Awards
   • Let Your Customers In on Your Secret Recipes
   • Position Yourself As a Promotion
   • Turn Hollywood
   • Play Games with Your Customers
   • Have a Pajama Party
   • Hold Your Own World Series
   • Dance the Night Away
4. Pampering Promotions to Pack `Em In
   • Show Your Customers That You Really Care about Their Comfort
   • Give the Kids Their Own Dining Area
   • Monthly Spa Extravaganza
   • Pay Back Those Who Always Give to the Community
   • Notice New Residents
   • Create a Couple-Friendly Promotion
   • Beautiful Baby Bash
   • Harnessing High School Bands
   • Men Need Extra Attention Too
   • The Birthday Club
   • Let the Losers Win for a Change
   • Spoil the Seniors
   • Company Promotions to Cheer About
   • Extra-Special-Touch Promos
   • Closed-to-the-Public Special-Event Nights
5. Word-of-Mouth Promotions to Make Your Sales Sparkle
   • Customer Satisfaction - Unexpected Gestures Guests Will Talk About
   • Cash In on Church Organizations
   • Something for Nothing
   • Rake In Report-Card Revenues
   • Boomerang Incentives
   • Activity Stub Sensations
   • Give Them a Vacation of a Lifetime
   • Many People Love March Madness
   • Eye and Ear Catchers
6. Point-of-Sale Promotions
   • Catching Customers' Attention
   • Random Promos to Keep Them on Their Toes
   • Pleasantries That Will Shock and Delight Them
   • Celebrate the Restaurant's Anniversary
   • Get `Em Running
   • Silliness Can Be Satisfying
   • Transportation Touting Methods
7. Monthly Marketing for Promotions & Publicity
   • Make a Success of Monthly Marketing
   • January Jamborees
   • February Favorites
   • March Meal Deals
   • April Acclaim
   • May Merriment
   • June Jubilation
   • July Joy
   • August Activities
   • September Shenanigans
   • October Occasions
   • November Notoriety
   • December Diversions
8. 365 Days of Promotions
   • Want More?
   • January Calendar
   • February Calendar
   • March Calendar
   • April Calendar
   • May Calendar
   • June Calendar
   • July Calendar
   • August Calendar
   • September Calendar
   • October Calendar
   • November Calendar
   • December Calendar